A key real estate insight was on display in one recent sponsored post that appeared in the Inman real estate trade newspaper. The theme was about eternal industry truths—rules that apply to businesses big and small.
One of the rules is widely understood by any enterprise that deals with consumers: it’s that “people-based” marketing is what works. The idea is to appreciate the emotional—as well as the rational—underpinnings of what people bring to how they lead their daily lives. In real estate, that translates into choosing to emphasize the experience made possible by a home’s features— rather than just naming the features themselves. Instead of simply listing the Jenn-Air this or Sub-Zero that, it’s more effective to first describe how a kitchen provides an ideal setting for gourmet cooks to create their show-stoppers—then detail the high-end appliances that make it so.
That’s a worthy insight, as was another that was also thought-provoking. It dealt with the primacy of “place” in real estate: the “Costa Mesa” in “Costa Mesa real estate.” It may be true that for many prospective buyers, the community has already been determined—in which case, competitive listings will have that in common.
But that needn’t diminish the power of describing how choosing this home will bestow all the advantages of living in Costa Mesa—especially when the offering is in a community that has as much going for it as Costa Mesa does. Potential buyers will be pleased to learn of their new home’s proximity to Costa Mesa community features—the popular restaurants, parks, events, and other appealing attractions that may have drawn them here in the first place. Every Costa Mesa property has its own distinguishing features, and each also has a place in the greater story of our Costa Mesa community—one every future resident is certain to find fascinating.
I hope you will call us when it’s time to sell your own Costa Mesa property!
We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at email@example.com