The descriptive language that goes into every Costa Mesa listing is aimed at framing the way prospective buyers relate to the property being offered. Between the headline photo and the actual number-laden listing detail (square footage, numbers of bedrooms and baths, etc.) comes a paragraph or two of descriptive text.
There’s little debate that a listing’s language can be decisive in motivating prospects to take the next step: calling the Realtor® for a showing appointment. As you’d guess, that means a lot of study has gone into what works and what doesn’t work in that descriptor. One result is many lists of “effective selling words” for use in real estate listings—but those can’t really address the whole picture of what motivates house hunters.
One of many creative approaches to crafting effective listing language is to take the salesman’s “objection” strategy—to view each sentence as an opportunity to put to rest a potential concern. Here are examples of that approach—the concerns, and some phraseology that addresses them:
Size. “Spacious” and “open” or “open floor plan” work well—as do “airy” and “sweeping.” “Huge” or “enormous” also work—but are only useful when they really do apply. “Walk-in closet” and “master suite” are other ways to project an image of roominess.
Location. “Desirable” is stronger than “convenient,”—but where it’s appropriate, “prestigious” is better still. Specific details like “fabulous view” and “close to everything” can serve, as well.
Condition. For properties that clearly need much work, their listing’s language can either skip the topic altogether or engage a prospect’s enthusiasm to “be creative.” On the other hand, for homes in A-plus shape, phrases like “lovingly maintained” or “remodeled to perfection” work nicely—as does the simple adjective “turnkey.”
Backyard. “Backyard paradise” is on the “effective” terms lists—but “parklike” or “immaculate” are more credible. “Gardener’s delight” runs the risk of discouraging prospects who lack green thumbs.
Style. “Beautiful” might seem to be trite and overused, but studies show that it remains as powerful today as ever. “Tasteful” and “appealing” work well, too—as can superlatives like “stunning” and “picture perfect.”
Today’s buyer is sophisticated, so creating powerful listing language calls for more than a paint-by-numbers approach. It requires a thoughtful analysis of the property and its strong points combined with a knowledge of what its most likely buyers hope to find. To discuss your own Costa Mesa’s prospects in today’s market, do give us a call!
We are built on a philosophy of Heritage & Hustle L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, L3 has grown to a full staff of 20 serving over 300 clients a year. L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact L3 today at 714-444-4663 or email us at email@example.com