Which Costa Mesa Listing Detail Can Be a Little Squishy?

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We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at info@thel3.com

One Way Costa Mesa Listing Language Motivates Prospects

The descriptive language that goes into every Costa Mesa listing is aimed at framing the way prospective buyers relate to the property being offered. Between the headline photo and the actual number-laden listing detail (square footage, numbers of bedrooms and baths, etc.) comes a paragraph or two of descriptive text.

There’s little debate that a listing’s language can be decisive in motivating prospects to take the next step: calling the Realtor® for a showing appointment. As you’d guess, that means a lot of study has gone into what works and what doesn’t work in that descriptor. One result is many lists of “effective selling words” for use in real estate listings—but those can’t really address the whole picture of what motivates house hunters.

One of many creative approaches to crafting effective listing language is to take the salesman’s “objection” strategy—to view each sentence as an opportunity to put to rest a potential concern. Here are examples of that approach—the concerns, and some phraseology that addresses them:

Size. “Spacious” and “open” or “open floor plan” work well—as do “airy” and “sweeping.” “Huge” or “enormous” also work—but are only useful when they really do apply. “Walk-in closet” and “master suite” are other ways to project an image of roominess.

Location. “Desirable” is stronger than “convenient,”—but where it’s appropriate, “prestigious” is better still. Specific details like “fabulous view” and “close to everything” can serve, as well.

Condition. For properties that clearly need much work, their listing’s language can either skip the topic altogether or engage a prospect’s enthusiasm to “be creative.” On the other hand, for homes in A-plus shape, phrases like “lovingly maintained” or “remodeled to perfection” work nicely—as does the simple adjective “turnkey.”

Backyard. “Backyard paradise” is on the “effective” terms lists—but “parklike” or “immaculate” are more credible. “Gardener’s delight” runs the risk of discouraging prospects who lack green thumbs.

Style. “Beautiful” might seem to be trite and overused, but studies show that it remains as powerful today as ever. “Tasteful” and “appealing” work well, too—as can superlatives like “stunning” and “picture perfect.”

Today’s buyer is sophisticated, so creating powerful listing language calls for more than a paint-by-numbers approach. It requires a thoughtful analysis of the property and its strong points combined with a knowledge of what its most likely buyers hope to find. To discuss your own Costa Mesa’s prospects in today’s market, do give us a call!

We are built on a philosophy of Heritage & Hustle L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, L3 has grown to a full staff of 20 serving over 300 clients a year. L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact L3 today at 714-444-4663 or email us at info@thel3.com

Before Your Costa Mesa Listing Appears, Take 2 Financial Steps


In a fast-moving market, sellers can be caught off-guard when their Costa Mesa listing turns into an unexpectedly quick sale. That might sound overly optimistic, but most people who are preparing to list their homes are so focused on preparing the property that they put off worrying about what happens once Job One is accomplished. Yet the downside to being caught unprepared can lead to awkward (and expensive) consequences.
Getting the place ready for the listing photos—and after that, preparing for the first showing or open house—tends to command a lot of attention. It’s no surprise that many an average Costa Mesa home seller doesn’t see the need to focus on what will happen after the sale. But a “that’s the kind of problem I hope to have!” attitude is a misstep—particularly when it comes to the financial details.
This is particularly true for sellers who plan on an immediate move to their next house—either one you already have your eye on, or one you plan to seek out once you find a buyer for your current Costa Mesa home. It’s easy to be lulled into complacency since common sense would seem to indicate that financing your future residence will be a snap. After all, any existing loans will be paid off at closing, a substantial amount of extra cash will become available at the same time, and your credit score should reflect those admirable financial accomplishments including a happy ending for the last home loan lender. How could there possibly be a hitch when it comes to financing a new place?
Well, there shouldn’t be (but those can become some of those ‘famous last words’). Fortunately, to prevent any irritating unexpected (and undeserved) financial SNAFUs, it’s only necessary to take a couple of preventive moves:
• First, check on your current credit score. As you know, all three of the credit reporting agencies are legally obligated to let you see your report details as they currently stand. Don’t assume no misreporting has crept into your score—they can appear at any time. And since it can take at least weeks (and often months) to correct, the right time to check is before your Costa Mesa listing hits the market.
• Second is something that can prove to be a godsend if your Costa Mesa home sells immediately to buyers who need to move in quickly. Simply do the same thing your buyers may already have benefitted from—secure a lender’s pre-approval. Although it will be contingent upon the sale of your Costa Mesa property, it will still signal to the next home’s seller that you are a VERY serious and prepared buyer. If you find yourself vying with others to land that next home, that can make all the difference. If, on the other hand, you find yourself scrambling to get the paperwork in order at the same time you are closing on the first property, unnecessary tangles could develop. Part of our service includes helping our clients foresee upcoming events. Whether buying or selling (or both), I hope you’ll give us a call!
We are built on a philosophy of Heritage & Hustle L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, L3 has grown to a full staff of 20 serving over 300 clients a year. L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact L3 today at 714-444-4663 or email us at info@thel3.com